WordPress is marketed as a platform for building dynamic website solutions. Dynamic simply means that data is live on the website while users are interacting on the site. So a website owner can add content (pages, post, images) live without affecting existing viewers. Content is stored in a database, which allows for the dynamic feel of a WordPress site. In short, a website can start off as a single page and grow over time to have multiple pages and many post without becoming overwhelming. The best example is any news site like CNN.
Every day, the site owner posts a news article and their home page is updated with that latest article. This is being dynamic. Prior to this method, a website administrator would need to take the site owners news article and update the website page with the change, every time there needs to be a change. This would remove the prior content on the site. Now the editor or writer, can write content and email it to the site and the article can be posted without the need of the site administrator. Also, the old content will still be there to refer back to. This is a great improvement from the way things used to be.
The WordPress “platform” is simply a group of files written in PHP, connected to a MySQL database and stored on an Apache web server. This grouping of files is a more advanced version of a simple html file from the “old” days of website development. The html files were considered static websites, as they were not usually connected to a database.
WordPress allows a website owner to construct a platform that can be build around any business need. For example the same group of WordPress files can be configured to build a solution for a Barber Shop, that provides appointment scheduling and email contact marketing. The same files can be altered to create a totally different website solution for a Realtor for real estate listing. Even more popular are website solutions that provide online food ordering and table reservations for restaurants.
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Why is Word Press the Best Platform?
The possibilities are vast, with what can be imagined with a WordPress site. One thing any business owner can be certain of, is the website solution is theirs. The files and the data collected in the database can be moved to another hosting provider with relative ease. With some cookie-cutter sites, they may offer a cheaper site expense per month, but the flexibility is very limited and you cant pickup your site and take it with you.