ChatGPT in Action
ChatGPT has been the new talk of the town since November 2022. As soon as the software was release to the public, the news spread… Read More »ChatGPT in Action
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The benefits of having a clear and defined target audience
As a small business owner, it can be tempting to try and appeal to everyone with your marketing efforts. After all, the more people you can reach, the more potential customers you have, right? While this may seem logical at first glance, it’s actually a flawed approach that can lead to wasted resources and a lack of success in your online marketing efforts.
Read More »The benefits of having a clear and defined target audience
Tips for Mapping Out and Optimizing the Customer Journey
As a small business owner, it’s important to understand the various touchpoints that a customer has with your brand and how they navigate through the… Read More »Tips for Mapping Out and Optimizing the Customer Journey